The Bulletproof Marketer

Marketing, sales, and technology are all separate but integral parts of running a business, but getting the three to come together is often a tricky process. To help sort it out, we’re welcoming author John Wall to the podcast.
John J. Wall speaks, writes and practices at the intersection of marketing, sales, and technology. He is the producer of Marketing Over Coffee, a weekly audio program that discusses marketing and technology with his co-host Christopher S. Penn, and has been featured on iTunes. Notable guests include Ryan Holiday, Debbie Millman, Ty Pennington, Simon Sinek and Seth Godin.
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Connect with The Social Marketing Academy:
www.Twitter.com/GoSocialAcademy 
https://Apple.co/2KnGM8Z
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Connect with Christopher Tompkins:
www.Twitter.com/chrisgoagency 
www.Linkedin.com/in/chrisgomedia/ 
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Connect with John Wall and Trust Insights:
Website ---> https://www.trustinsights.ai/
Podcast ---> https://www.marketingovercoffee.com/most-popular-episodes/
LinkedIn ---> https://www.linkedin.com/in/johnjwall/
Twitter ---> https://twitter.com/johnjwall
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The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the link below:
www.GoSalesAndMarketing.com 
 

This week, your favorite dynamic duo welcomes guest Tom Briggs. Tom is the founder of epigraph research & branding consultancy, and he’s here to dive into all things branding, including the dos and don’ts of working in the tech startup space. Chris and April also share some recent news from the communications circuit, including actress Ellie Kemper’s recent crisis response, and allegations that Subway’s tuna sandwiches might contain fishy DNA. Our hosts also spar over whether the viral Fox News “singing babysitter” is front page worthy, and dig into the impact of the resignation economy. Finally, Chris and April make the call on whether Sprite’s hip-hop QR code campaign was a cash move or a trash strategy for the brand, and discuss the recent trend of leveraging micro-level Tik Tok influencers for product promotion.
Today’s “BREAKING NEWS”: 
Ellie Kemper: https://bit.ly/2XVxYgK 
Subway: https://bit.ly/3uiqyAr
More on our “Cash or Trash?” segment: 
Sprite: https://bit.ly/3unT6s7
TikTok: https://cnb.cx/39IMETd
From “Point & Counterpoint”: 
Singing Babysitter: https://fxn.ws/3APAQun
 
Follow Tom’s projects here: 
https://www.linkedin.com/in/tbriggs
https://twitter.com/HelloEpigraph
https://www.facebook.com/hello.epigraph/
https://www.instagram.com/hello.epigraph/
https://www.linkedin.com/company/epigraphagency 
April is the president of Trust Relations: https://www.trustrelations.agency/.
Christopher Tompkins is the CEO at The Go! Agency: https://gosalesandmarketing.com/

Digital innovation has made all of our lives easier—including those of cybercriminals. Now, it takes more than a tricky password to keep your information safe. How has cybersecurity become more important amidst the COVID pandemic with millions more people working remotely from home? What are some best practices we can all take to guard our personal information? To answer these questions and more, we welcome security expert Scott Schober to the podcast.
Scott is the President and CEO of Berkeley Varitronics Systems, a provider of advanced, world-class wireless test and security solutions and the author of three best-selling security books: Hacked Again, Cybersecurity is Everybody’s Business, and Senior Cyber. 
Connect with The Social Marketing Academy:
www.Twitter.com/GoSocialAcademy 
https://Apple.co/2KnGM8Z
Connect with Christopher Tompkins:
www.Twitter.com/chrisgoagency 
www.Linkedin.com/in/chrisgomedia/ 
Connect with Scott Schober and Berkeley Varitronics Systems:
ScottSchober.com
www.linkedin.com/in/snschober/
twitter.com/ScottBVS
twitter.com/bvsystems
The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. Learn more: www.GoSalesAndMarketing.com 

You need to get the word out about your business to thousands of potential customers. The easiest way? A well-timed press release that generates buzz around your brand. But for a business owner with no PR experience, what does that entail? What is a press release and how can it guarantee your business a wider audience?
Our guest Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility. Mickie founded eReleases 22+ years ago after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch!
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Connect with The Social Marketing Academy:
www.Twitter.com/GoSocialAcademy 
https://Apple.co/2KnGM8Z
Connect with Christopher Tompkins:
www.Twitter.com/chrisgoagency 
www.Linkedin.com/in/chrisgomedia/ 
Connect with Mickie Kennedy and eReleases:
www.ereleases.com/plan 
www.twitter.com/ereleases 
www.facebook.com/ereleases.press.release.distribution 
www.instagram.com/ereleasespr/ 
www.linkedin.com/in/publicity/ 
www.pinterest.com/ereleases/ 
www.youtube.com/user/ereleases
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The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. Learn more: www.GoSalesAndMarketing.com 

The Hype Busters are back! This week, hosts Chris and April are tackling some must-know tips for companies to consider before starting a new campaign. They’re chatting about launch timing, PR prep work and solidifying your brand identity. Chris and April also deliver a double dose of “Cash or Trash?” as they make the final call on whether Tiffany & Co. was wise to introduce yellow to its iconic color palette, and assess the strategy behind Australia's “pet-ernity” policy. Our hosts touch on authentic brand activism during Pride month, and shine the “Startup Spotlight” on Immersion Neuroscience, a personal neuroscience app and rising star in the biotech space. In a brand-new segment, “Just the Tip,” they also offer their advice for managing client expectations in terms of marketing and PR timelines.
More on our “Cash or Trash?” segment: 
https://bit.ly/2Xm4acT
https://bit.ly/3kcsuXD
About Immersion Neuroscience: https://www.getimmersion.com/ 
April is the president and founder of Trust Relations, a fast-growing and virtual PR agency: https://www.trustrelations.agency/.
Christopher Tompkins is the CEO and head strategist at The Go! Agency, a digital marketing firm: https://gosalesandmarketing.com/.

Are you AGILE? Many companies are switching to this new way of project management and restructuring their companies in the process.  But what does it mean to really have an AGILE workforce, and is it the right move for every company? This week, we’re joined by author and AGILE expert Greg Kihlstrom.
Greg is a best selling author, speaker, and entrepreneur. He has worked with some of the world’s leading organizations on customer experience, employee experience, and digital transformation initiatives, both before and after selling his award-winning digital experience agency, Carousel30, in 2017. Greg’s newest book, The Agile Workforce (2021) explores the current and future state of the workforce and envisions a world where individuals thrive in a new world of work opportunities enabled by technology, decentralization, and a shift in the power dynamics between employers and employees. 
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Connect with The Social Marketing Academy:
www.Twitter.com/GoSocialAcademy 
https://Apple.co/2KnGM8Z
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Connect with Christopher Tompkins:
www.Twitter.com/chrisgoagency 
www.Linkedin.com/in/chrisgomedia/ 
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Connect with Greg Kihlstrom:
LinkedIn ---> https://www.linkedin.com/in/gregkihlstrom 
Instagram ---> https://www.instagram.com/theagileworld 
Facebook ---> https://www.facebook.com/theagileworld 
Twitter ---> https://www.twitter.com/gregkihlstrom
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The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
www.GoSalesAndMarketing.com 
www.Facebook.com/TheGoAgency 
www.Twitter.com/TheGoAgency 
www.LinkedIn.com/company/the-go-agency 
www.Instagram.com/TheGoAgency
 

All brands and entrepreneurs aspire to be the top-dog in their industry, but few can get to the holy grail of brand recognition: the category of one. On this week’s episode, we’ve got top-tier business consultant, mindset coach, and former Fortune 500 executive Nida Leardprasopsuk to tell us how she takes rising entrepreneurs and puts them in a league of their own.
Nida is the author of the One to Millions Entrepreneur and host of the One to Millions Entrepreneur Podcast show. She also has a master’s and bachelor’s degree in Business and Marketing and is currently pursuing her PhD in Social Psychology. With her proprietary system, the Genius OffersTM, Nida helps entrepreneurs discover the X-factor
that sets their business apart from the rest. She helps her clients uncover theirclients’ hidden problems and creatively and strategically works with them to findbetter solutions.
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Connect with The Social Marketing Academy:
www.Twitter.com/GoSocialAcademy 
https://Apple.co/2KnGM8Z
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Connect with Christopher Tompkins:
www.Twitter.com/chrisgoagency 
www.Linkedin.com/in/chrisgomedia/ 
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Connect with Nida Leardprasopsuk :
Instagram - https://www.instagram.com/nidaleard/
LinkedIn - https://www.linkedin.com/in/nida-leardprasopsuk-71b9ba147/ 
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The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
www.GoSalesAndMarketing.com 
www.Facebook.com/TheGoAgency 
www.Twitter.com/TheGoAgency 
www.LinkedIn.com/company/the-go-agency 
www.Instagram.com/TheGoAgency
 

Welcome to Hype Busters! Get to know your hosts Christopher Tompkins and April Margulies in our first-ever episode of the show, as they deliver a much-needed dose of “real talk” on the latest news and trends in strategic communications. This week, they’re welcoming guest Raúl González Acuña, a self-described serial entrepreneur and the CEO & founder of RGA Engineering International, to discuss his experience as a founder and his work in Venezuela to provide clean drinking water for local communities. Chris and April also assess the wisdom of Tesla’s PR-free communications approach, and make the call on whether Kim Kardashian’s latest editing fail was a Cash or Trash. 
Today’s “BREAKING NEWS”: https://www.barrons.com/articles/tesla-elon-musk-pr-51619974884  
More on our “Cash or Trash?” segment: https://www.teenvogue.com/story/kim-kardashian-skims-ad-video-fail-scandal
Learn more about Raul’s projects here: https://rga-ip.com/ 
April is the president and founder of Trust Relations, a fast-growing and virtual PR agency. 
Learn more about Trust Relations at https://www.trustrelations.agency/.
Christopher Tompkins is the CEO and head strategist at The Go! Agency, a digital marketing firm.
Learn more about The Go! Agency at https://gosalesandmarketing.com/.

When you bring your brand to the digital space, there’s a lot to consider. How do you get your brand discovered on social media? What kind of creative work goes into that transition? What sort of ROI can you expect? This week, Alex Gold of Del Oro Media shares the need-to-knows of going digital with your brand.
Alex is a seasoned veteran in social media and digital marketing, who brings to the table a wealth of strategic and operational insights. From his time at Nickelodeon working on amazing IPs like SpongeBob and TMNT to his days in the music industry collaborating with incredible artists like Fishbone, Slightly Stoopid, and Iration. Alex founded Del Oro Media Agency in the summer of 2019. Alex holds a Master’s degree in Strategic Public Relations from University of Southern California, and a Bachelor’s degree in Business Administration from California State University, San Marcos.
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Connect with The Social Marketing Academy:
www.Twitter.com/GoSocialAcademy 
https://Apple.co/2KnGM8Z
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Connect with Christopher Tompkins:
www.Twitter.com/chrisgoagency 
www.Linkedin.com/in/chrisgomedia/ 
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Connect with Alex Gold and Del Oro Media:
https://facebook.com/deloromediaagency
http://twitter.com/deloromedia
https://www.linkedin.com/company/del-oro-media
https://instagram.com/deloromedia
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The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
www.GoSalesAndMarketing.com 
www.Facebook.com/TheGoAgency 
www.Twitter.com/TheGoAgency 
www.LinkedIn.com/company/the-go-agency 
www.Instagram.com/TheGoAgency

Before you can run a successful campaign, you need a business supported by solid strategy and capital. On this week’s show, we have serial entrepreneur Rob te Braake on to talk about making it all possible.
Rob is a Dutch serial entrepreneur with 10+ years experience. Started in banking in the Netherlands, co-founded a technology & investment firm based in Beijing, China and has guided dozens of digital companies as Financial advisor. He holds Masters degrees in Finance and Strategy.
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Connect with The Social Marketing Academy:
www.Twitter.com/GoSocialAcademy 
https://Apple.co/2KnGM8Z
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Connect with Christopher Tompkins:
www.Twitter.com/chrisgoagency 
www.Linkedin.com/in/chrisgomedia/ 
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Connect with Rob te Braake and Insight Matters:
Website: https://financeinsightmatters.com/
LinkedIn: https://www.linkedin.com/in/rob-te-braake/ 
LinkedIn: https://www.linkedin.com/company/insightmatters/
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The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
www.GoSalesAndMarketing.com 
www.Facebook.com/TheGoAgency 
www.Twitter.com/TheGoAgency 
www.LinkedIn.com/company/the-go-agency 
www.Instagram.com/TheGoAgency