The Bulletproof Marketer

Our special guest for this week is Paul Cohen, a PR wunderkind with more than two decades of experience in reputation management, media relations, brand development and crisis communications. 
Paul was named in PRWeek’s “40 Under 40” list and has been a key member of teams that have all major industry awards, including Silver Anvil, PRWeek (US and Asia-Pacific), CIPRA Gold Sabre, Cannes Lions finalist, and PRSA New York Big Apple. He serves on the advisory board for the International Center for Journalists and served as a Director of the Council of Public Relations Firms of Hong Kong. He earned a BA with highest honors in comparative literature from the University of Michigan. 
Listen in!
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Connect with The Social Marketing Academy:
www.Twitter.com/GoSocialAcademy 
https://Apple.co/2KnGM8Z
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Connect with Christopher Tompkins:
www.Twitter.com/chrisgoagency 
www.Linkedin.com/in/chrisgomedia/ 
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Connect with Paul Cohen and Milk & Honey PR:
www.facebook.com/milkandhoneypr
twitter.com/MilkHoneyPR
www.twitter.com/paul_cohen1   
www.linkedin.com/in/paul-cohen-/ 
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The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
www.GoSalesAndMarketing.com 
www.Facebook.com/TheGoAgency 
www.Twitter.com/TheGoAgency 
www.LinkedIn.com/company/the-go-agency 
www.Instagram.com/TheGoAgency

What do you get when you connect with a PR agent? Can they really take your business to the next level, or are you throwing money away hoping for the ever-elusive “exposure”? On this week’s episode, I welcome PR vet Ilana Zalika to give us the inside scoop on public relations.
Ilana is CEO & founder of Resound Marketing, with more than 20 years of experience helping B2B and consumer brands navigate the world of PR and marketing within food and beverage, health and wellness, toys and games, enterprise tech, and more. 
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Connect with The Social Marketing Academy:
www.Twitter.com/GoSocialAcademy 
https://Apple.co/2KnGM8Z
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Connect with Christopher Tompkins:
www.Twitter.com/chrisgoagency 
www.Linkedin.com/in/chrisgomedia/ 
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Connect with Ilana Zalika and Resound Marketing:
www.linkedin.com/company/resound-marketing
www.Twitter.com/resoundagency
www.Instagram.com/resoundagency 
www.Facebook.com/resoundmarketing  
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The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
www.GoSalesAndMarketing.com 
www.Facebook.com/TheGoAgency 
www.Twitter.com/TheGoAgency 
www.LinkedIn.com/company/the-go-agency 
www.Instagram.com/TheGoAgency

How to begin and grow your podcast are the looming questions that keep most people from even starting one. How can you keep you show up and running and avoid the mistakes that so many new podcasters fall into? On this week’s show, we welcome Luis Ryan Diaz for advice on dominating the increasingly competitive podcast market.
Founder of Podcast Domination and Author of How To Get Your First 100,000 Downloads in 100 Days. Luis has launched and consulted for over 60 podcasts and helped his clients generate over 6.5 Million Downloads. He’s helped some of the most well-known entrepreneurs and personal brands online build their podcast from NFL athletes, Olympic medalists, nine-figure entrepreneurs, venture capitalists, and many more thought leaders across a dozen or more industries. 
Tune in!
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Connect with The Social Marketing Academy:
www.Twitter.com/GoSocialAcademy 
https://Apple.co/2KnGM8Z
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Connect with Christopher Tompkins:
www.Twitter.com/chrisgoagency 
www.Linkedin.com/in/chrisgomedia/ 
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Connect with Luis Ryan Diaz and Podcast Domination:
Website: podcastdomination.co
Facebook: https://www.facebook.com/luisryan4
Instagram: https://www.instagram.com/luisryandiaz/
LinkedIn: https://www.linkedin.com/in/luisdiaz-danlok/
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The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
www.GoSalesAndMarketing.com 
www.Facebook.com/TheGoAgency 
www.Twitter.com/TheGoAgency 
www.LinkedIn.com/company/the-go-agency 
www.Instagram.com/TheGoAgency

AI is the future for a lot of industries—but is that going to be more of a help or a hindrance? Will it maximize efficiency at the cost of our creativity? Entrepreneur Vance Reavie stopped by the podcast to talk about all things AI. 
Vance Reavie is a serial entrepreneur with over 20 years experience in the tech and marketing sector. His superhero skill is bridging the needs of marketing, sales, and other client-facing teams with the tech and engineering teams to find fit for purpose solutions. Vance’s first business was a web design and development company founded in 1999 in Wellington NZ, and sold at the 2000 tech boom peak. Since then he has gone on to create a highly-profitable web hosting company and an e-commerce transaction management business. Vance is a contributor to Forbes, writing on marketing and AI. In his spare time, he surfs, runs, cooks, travels and spends as much time with his rescue dogs as possible!
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Connect with The Social Marketing Academy:
www.Twitter.com/GoSocialAcademy 
https://Apple.co/2KnGM8Z
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Connect with Christopher Tompkins:
www.Twitter.com/chrisgoagency 
www.Linkedin.com/in/chrisgomedia/ 
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Connect with Vance Reavie:
linkedin.com/in/vance-reavie/
twitter.com/VanceReavie
facebook.com/vance.reavie
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The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
www.GoSalesAndMarketing.com 
www.Facebook.com/TheGoAgency 
www.Twitter.com/TheGoAgency 
www.LinkedIn.com/company/the-go-agency 
www.Instagram.com/TheGoAgency

You can’t overstate the value of an education. So, marketing an online learning tool seems like a breeze, right? On today's episode, we welcome ed tech expert Panos Siozos to the program to talk about how a solid marketing campaign has fueled his company, LearnWorlds.
Panos Siozos is the co-founder and CEO of LearnWorlds. He has a Ph.D. in Educational Technology, researching and designing e-learning applications for over 20 years. Panos has extensive work experience as a software engineer, e-learning researcher, and science educator. Before launching LearnWorlds with his two co-founders, Panos was working in the European Parliament as a policy adviser for research and innovation. He loves mountaineering, photography, and traveling.
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Connect with The Social Marketing Academy:
www.Twitter.com/GoSocialAcademy 
https://Apple.co/2KnGM8Z
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Connect with Christopher Tompkins:
www.Twitter.com/chrisgoagency 
www.Linkedin.com/in/chrisgomedia/ 
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Connect with Panos Siozos and LearnWorlds:
https://www.facebook.com/learnWorldsCo
https://twitter.com/learnworlds  
https://www.linkedin.com/company/learnworlds
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The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
www.GoSalesAndMarketing.com 
www.Facebook.com/TheGoAgency 
www.Twitter.com/TheGoAgency 
www.LinkedIn.com/company/the-go-agency 
www.Instagram.com/TheGoAgency

What can a PR professional tell you about your marketing strategy? Probably a lot! PR pros know their clients inside and out and know when they’re ready for the big leagues. This week, we welcome April Margulies of Trust Relations to talk about her journey into PR, common mistakes, and industry newcomers.
As a journalist-turned-PR practitioner, April has more than 19 years of industry experience. She has worked at the world's best agencies in New York City, including Weber Shandwick, Edelman, Rubenstein Public Relations and Spong, and has represented clients across numerous industries, from Fortune 100 companies to startups.
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Connect with The Social Marketing Academy:
www.Twitter.com/GoSocialAcademy 
https://Apple.co/2KnGM8Z
---
Connect with Christopher Tompkins:
www.Twitter.com/chrisgoagency 
www.Linkedin.com/in/chrisgomedia/ 
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Connect with April Margulies and Trust Relations:
www.TrustRelations.agency
https://www.facebook.com/trustrelations
https://twitter.com/aprilmargulies
https://twitter.com/TrustPRelations
https://www.linkedin.com/in/aprilwhitetrustrelations/
https://www.linkedin.com/company/trustrelations/
https://www.instagram.com/trustrelations/
https://www.instagram.com/april_margulies/
www.TrustRelations.agency
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The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
www.GoSalesAndMarketing.com 
www.Facebook.com/TheGoAgency 
www.Twitter.com/TheGoAgency 
www.LinkedIn.com/company/the-go-agency 
www.Instagram.com/TheGoAgency

What mistakes do technical companies make when crafting messages? How do technical customers and buyers respond to content? For this episode, we’re getting down to business and talking technical with technical marketing leader and CEO Wendy Covey.
Wendy Covey is the author of Content Marketing, Engineered, one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America...and she holds a Texas fishing record. Over the last 20 years, Wendy and her team at TREW Marketing have helped hundreds of engineering and technology companies build trust and fill their pipelines using compelling technical content.
Listen now!
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Connect with The Social Marketing Academy:
www.Twitter.com/GoSocialAcademy 
https://Apple.co/2KnGM8Z
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Connect with Christopher Tompkins:
www.Twitter.com/chrisgoagency 
www.Linkedin.com/in/chrisgomedia/ 
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Connect with Wendy Covey and TREW Marketing:
trewmarketing.com
https://www.linkedin.com/in/wendycovey
 
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The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
www.GoSalesAndMarketing.com 
www.Facebook.com/TheGoAgency 
www.Twitter.com/TheGoAgency 
www.LinkedIn.com/company/the-go-agency 
www.Instagram.com/TheGoAgency

Everything has changed, and though things will never be back to normal, the world is getting back to work. And that means the marketing business is going to kick into high gear soon. On this week’s episode, Trish Thomas of TEEM talks about the upcoming year in marketing.
Listen in!
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Connect with The Social Marketing Academy:
www.Twitter.com/GoSocialAcademy 
https://Apple.co/2KnGM8Z
---
Connect with Christopher Tompkins:
www.Twitter.com/chrisgoagency 
www.Linkedin.com/in/chrisgomedia/ 
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Connect with Trish Thomas and TEEM: 
https://www.facebook.com/trishthomasconsulting
https://twitter.com/trish_thomas
https://www.facebook.com/trishthomasconsulting
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The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
www.GoSalesAndMarketing.com 
www.Facebook.com/TheGoAgency 
www.Twitter.com/TheGoAgency 
www.LinkedIn.com/company/the-go-ag

Your customers give you valuable resources every time they communicate with you over social media. Customer feedback, reviews, testimonials, and video content are all fair game—and using them can improve the social image of your brand! This week, we welcome marketing guru Arttu Haho on to the podcast to tell us how to leverage all of our resources.
Listen now!
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Connect with The Social Marketing Academy:
www.Twitter.com/GoSocialAcademy 
https://Apple.co/2KnGM8Z
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Connect with Christopher Tompkins:
www.Twitter.com/chrisgoagency 
www.Linkedin.com/in/chrisgomedia/ 
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Connect with Arttu Haho:
https://www.linkedin.com/in/arttuhaho/
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The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
www.GoSalesAndMarketing.com 
www.Facebook.com/TheGoAgency 
www.Twitter.com/TheGoAgency 
www.LinkedIn.com/company/the-go-agency 
www.Instagram.com/TheGoAgency

Everyone needs a good success story for inspiration. On today’s episode, we welcome Dr. Janét Aizenstros to talk about starting her career, finding and maintaining her passion, and the valuable lessons that success has taught her.
Dr. Janét Aizenstros is an award-winning businesswoman with several leadership awards such as the Top 40 under 40, the Top 10 Inspiring Women in Canada, 2019 Conscious Company Media’s Top 22 Business Leaders, and the Stevie® Award winner for Female Entrepreneur of the Year Canada; Employer Of The Year for Canadian Business which ranked her company 12th on Canadian Business’s 2020 Growth List -- making her the first Black Canadian woman in history to scale a 9-figure organization and sole female founder to be featured on the list. Janét is also a member of the Young Presidents Organization (YPO), a participant with Concordia Leadership Council and a Global Goodwill Ambassador for the Global Goodwill Ambassadors Foundation.
Tune in!
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Connect with The Social Marketing Academy:
www.Twitter.com/GoSocialAcademy 
https://Apple.co/2KnGM8Z
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Connect with Christopher Tompkins:
www.Twitter.com/chrisgoagency 
www.Linkedin.com/in/chrisgomedia/ 
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Connect with Dr. Janét Aizenstros:
https://Twitter.com/jaizenstros 
https://www.Instagram.com/jaizenstros/ 
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The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
www.GoSalesAndMarketing.com 
www.Facebook.com/TheGoAgency 
www.Twitter.com/TheGoAgency 
www.LinkedIn.com/company/the-go-agency 
www.Instagram.com/TheGoAgency