The Bulletproof Marketer

Getting Technical with Wendy Covey

What mistakes do technical companies make when crafting messages? How do technical customers and buyers respond to content? For this episode, we’re getting down to business and talking technical with technical marketing leader and CEO Wendy Covey.
Wendy Covey is the author of Content Marketing, Engineered, one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America...and she holds a Texas fishing record. Over the last 20 years, Wendy and her team at TREW Marketing have helped hundreds of engineering and technology companies build trust and fill their pipelines using compelling technical content.
Listen now!
---
Connect with The Social Marketing Academy:
www.Twitter.com/GoSocialAcademy 
https://Apple.co/2KnGM8Z
---
Connect with Christopher Tompkins:
www.Twitter.com/chrisgoagency 
www.Linkedin.com/in/chrisgomedia/ 
---
Connect with Wendy Covey and TREW Marketing:
trewmarketing.com
https://www.linkedin.com/in/wendycovey
 
---
The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
www.GoSalesAndMarketing.com 
www.Facebook.com/TheGoAgency 
www.Twitter.com/TheGoAgency 
www.LinkedIn.com/company/the-go-agency 
www.Instagram.com/TheGoAgency

Post-COVID Marketing with Trish Thomas

Everything has changed, and though things will never be back to normal, the world is getting back to work. And that means the marketing business is going to kick into high gear soon. On this week’s episode, Trish Thomas of TEEM talks about the upcoming year in marketing.
Listen in!
---
Connect with The Social Marketing Academy:
www.Twitter.com/GoSocialAcademy 
https://Apple.co/2KnGM8Z
---
Connect with Christopher Tompkins:
www.Twitter.com/chrisgoagency 
www.Linkedin.com/in/chrisgomedia/ 
---
Connect with Trish Thomas and TEEM: 
https://www.facebook.com/trishthomasconsulting
https://twitter.com/trish_thomas
https://www.facebook.com/trishthomasconsulting
---
The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
www.GoSalesAndMarketing.com 
www.Facebook.com/TheGoAgency 
www.Twitter.com/TheGoAgency 
www.LinkedIn.com/company/the-go-ag

Using Your Resources with Arttu Haho

Your customers give you valuable resources every time they communicate with you over social media. Customer feedback, reviews, testimonials, and video content are all fair game—and using them can improve the social image of your brand! This week, we welcome marketing guru Arttu Haho on to the podcast to tell us how to leverage all of our resources.
Listen now!
---
Connect with The Social Marketing Academy:
www.Twitter.com/GoSocialAcademy 
https://Apple.co/2KnGM8Z
---
Connect with Christopher Tompkins:
www.Twitter.com/chrisgoagency 
www.Linkedin.com/in/chrisgomedia/ 
---
Connect with Arttu Haho:
https://www.linkedin.com/in/arttuhaho/
---
The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
www.GoSalesAndMarketing.com 
www.Facebook.com/TheGoAgency 
www.Twitter.com/TheGoAgency 
www.LinkedIn.com/company/the-go-agency 
www.Instagram.com/TheGoAgency

Starting Up and Moving Up with Dr. Janét Aizenstros

Everyone needs a good success story for inspiration. On today’s episode, we welcome Dr. Janét Aizenstros to talk about starting her career, finding and maintaining her passion, and the valuable lessons that success has taught her.
Dr. Janét Aizenstros is an award-winning businesswoman with several leadership awards such as the Top 40 under 40, the Top 10 Inspiring Women in Canada, 2019 Conscious Company Media’s Top 22 Business Leaders, and the Stevie® Award winner for Female Entrepreneur of the Year Canada; Employer Of The Year for Canadian Business which ranked her company 12th on Canadian Business’s 2020 Growth List -- making her the first Black Canadian woman in history to scale a 9-figure organization and sole female founder to be featured on the list. Janét is also a member of the Young Presidents Organization (YPO), a participant with Concordia Leadership Council and a Global Goodwill Ambassador for the Global Goodwill Ambassadors Foundation.
Tune in!
---
Connect with The Social Marketing Academy:
www.Twitter.com/GoSocialAcademy 
https://Apple.co/2KnGM8Z
---
Connect with Christopher Tompkins:
www.Twitter.com/chrisgoagency 
www.Linkedin.com/in/chrisgomedia/ 
---
Connect with Dr. Janét Aizenstros:
https://Twitter.com/jaizenstros 
https://www.Instagram.com/jaizenstros/ 
---
The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
www.GoSalesAndMarketing.com 
www.Facebook.com/TheGoAgency 
www.Twitter.com/TheGoAgency 
www.LinkedIn.com/company/the-go-agency 
www.Instagram.com/TheGoAgency

Building a Following with Sophie Bowman

Running various social media accounts for your business isn’t easy, so you’d better be getting a good return on the time and money you’re spending. But taking your business into a digital space means more than building a Facebook page—you need to build a community. On this week’s episode, we welcome Sophie Bowman to talk about making money for your business online.
Sophie AKA 'That Brit' is a Forbes-published multi-award-winning social media entrepreneur and influencer who launched her first business online a decade ago so she could travel the world and work from anywhere without pants. 
Tune in!
---
Connect with The Social Marketing Academy:
www.Twitter.com/GoSocialAcademy 
https://Apple.co/2KnGM8Z
---
Connect with Christopher Tompkins:
www.Twitter.com/chrisgoagency 
www.Linkedin.com/in/chrisgomedia/ 
---
Connect with Sophie Bowman and Brand Branding PR:
www.BrandBrandingPR.com 
@sophiecbowman
---
The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
www.GoSalesAndMarketing.com 
www.Facebook.com/TheGoAgency 
www.Twitter.com/TheGoAgency 
www.LinkedIn.com/company/the-go-agency 
www.Instagram.com/TheGoAgency

Getting PR Coverage with Emily Taffel-Cohen

Wait...are PR and marketing not the same thing? Nope! Marketing is the look, feel, and voice of your brand. PR is how you get your brand noticed. To discuss these subtle differences, we welcome Emily Taffel-Cohen on to this week’s episode.
Emily Taffel-Cohen is the founder of Mugsy PR, an award winning PR and marketing firm based out of South Florida. She is also a public speaker, an author with an upcoming children's book releasing in 2021, an event planner, a feminist advocate and a road trip enthusiast (and avid car singer) with an upcoming blog about her adventures.
Tune in!
---
Connect with The Social Marketing Academy:
www.Twitter.com/GoSocialAcademy 
https://Apple.co/2KnGM8Z
---
Connect with Christopher Tompkins:
www.Twitter.com/chrisgoagency 
www.Linkedin.com/in/chrisgomedia/ 
---
Connect with Emily Taffel-Cohen and Mugsy PR:
http://www.MugsyPR.com/
Facebook.com/MugsyPR
https://twitter.com/Emilyontheave
https://www.instagram.com/Emilyontheave/
---
The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
www.GoSalesAndMarketing.com 
www.Facebook.com/TheGoAgency 
www.Twitter.com/TheGoAgency 
www.LinkedIn.com/company/the-go-agency 
www.Instagram.com/TheGoAgency

Healthcare Marketing with Wendy O’Donovan Phillips

Marketing within the healthcare industry is...tricky. How can you present your business and bring in critical sales without coming across as too business-like and promotional. People don’t want to think of their healthcare services as a brand; they want to know their concerns are being met by real doctors and specialists. This week, I had Wendy O’Donovan Phillips on to talk about how to responsibly, ethically, and profitably advertise your healthcare services.
Wendy O’Donovan Phillips is CEO of Big Buzz, an agency delivering strategy and consultation to drive focused marketing efforts for executives and teams nationwide. Wendy is the author of two books available on Amazon, and she has been published in many healthcare journals. She is a member of the Women's President Organization, having reached $1 million in revenues the last two years, which only 1% of women-owned businesses achieve. She has been honored by the American Marketing Association for excellence in her field, and she has been hired by the American Dental Association as an expert consultant in marketing.
---
Connect with The Social Marketing Academy:
www.Twitter.com/GoSocialAcademy 
https://Apple.co/2KnGM8Z
---
Connect with Christopher Tompkins:
www.Twitter.com/chrisgoagency 
www.Linkedin.com/in/chrisgomedia/ 
---
Connect with Wendy O’Donovan Phillips and Big Buzz:
bigbuzzinc.com
www.Facebook.com/BigBuzzBrands/
Twitter.com/bigbuzzinc 
www.Instagram.com/bigbuzzinc/
---
The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida.
www.GoSalesAndMarketing.com 
www.Facebook.com/TheGoAgency 
www.Twitter.com/TheGoAgency 
www.LinkedIn.com/company/the-go-agency 
www.Instagram.com/TheGoAgency

Ads and Facebook with Brian Meert

Making money. Spending money. In the end, all of advertising does come down to how well you place your dollars. This week on the program, your host Christopher Tompkins welcomes on Brian Meert of AdvertiseMint to talk about the best social media platform for your ads, how to advertise using video, and why your ads aren’t getting the return you thought they would.
Brian Meert is the CEO of AdvertiseMint, a Hollywood based digital advertising agency that specializes in helping successful companies advertise on Facebook. Advertisemint has managed millions of dollars in digital ad spends in entertainment, fashion, finance, and software industries. Brian is also the author of the best selling, The Complete Guide to Facebook Advertising, and the innovative The Complete Guide to Digital Advertising Policies infographic.
Thanks for tuning in!
---
Connect with The Social Marketing Academy:
www.Twitter.com/GoSocialAcademy 
https://Apple.co/2KnGM8Z
---
Connect with Christopher Tompkins:
www.Twitter.com/chrisgoagency 
www.Linkedin.com/in/chrisgomedia/ 
---
Connect with Brian Meert and AdvertiseMint:
http://www.advertisemint.com/ 
https://twitter.com/brianmeert 
https://www.linkedin.com/in/brianmeert/ 
https://www.instagram.com/advertisemint/
---
The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
www.GoSalesAndMarketing.com 
www.Facebook.com/TheGoAgency 
www.Twitter.com/TheGoAgency 
www.LinkedIn.com/company/the-go-agency 
www.Instagram.com/TheGoAgency

The Delicate Art of Public Relations with Patrick Farrell

When the press talks about you, what are they saying? When is the right time to release a statement, negative or positive? What should a company do before they share their story? Public relations is tricky to navigate but integral to the success of every business, whether it’s putting out a press release or just having good word of mouth. In this episode, Christopher Tompkins welcomes guest Patrick Farrell of Sniper Public Relations to answer your burning questions.
Patrick has spent 20 years in the public relations industry, servicing an array of clients in various sectors. His strengths and expertise are in the areas of media relations, communications strategy and delivering clients relevant and consistent results. His experience has enabled him the ability to deliver insightful industry research and identify market trends in order to create relevant story angles for clients.
---
Connect with The Social Marketing Academy:
www.Twitter.com/GoSocialAcademy 
https://Apple.co/2KnGM8Z
---
Connect with Christopher Tompkins:
www.Twitter.com/chrisgoagency 
www.Linkedin.com/in/chrisgomedia/ 
---
Connect with Patrick Farrell and Sniper Public Relations:
www.sniperpr.com 
www.Twitter.com/patrickjfarrell
www.Twitter.com/Sniper_PR 
---
The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
www.GoSalesAndMarketing.com 
www.Facebook.com/TheGoAgency 
www.Twitter.com/TheGoAgency 
www.LinkedIn.com/company/the-go-agency 
www.Instagram.com/TheGoAgency

Getting Animated with Alex Herder

When inspiration strikes, it strikes! Have you ever thought about incorporating animation in your marketing strategies, to tell eye-catching stories that audiences will respond to? It’s effective, but there’s a time and a place, and doing poorly can cost you money and your audience. In this episode, I sit down with Alex Herder of Duck & Duck to talk about when the time is right to pull off animation.
Alex started the animation studio Duke & Duck back in 2009 with his best friend Dave and since then they've been creating compelling content for non-profits, brands, and anyone else who shares their passion for telling good stories. In the past couple of years, they have worked with leading organizations all over the world, including the American Red Cross, the World Bank, Nestle, Patagonia, and even the Biden presidential campaign.
---
Connect with The Social Marketing Academy:
www.Twitter.com/GoSocialAcademy 
https://Apple.co/2KnGM8Z
---
Connect with Christopher Tompkins:
www.Twitter.com/chrisgoagency 
www.Linkedin.com/in/chrisgomedia/ 
---
Connect with Alex Herder and Duck & Duck:
www.dukeduck.com
https://twitter.com/alexherder 
https://www.linkedin.com/in/alexherder
https://www.instagram.com/dukeandduck/
---
The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
www.GoSalesAndMarketing.com 
www.Facebook.com/TheGoAgency 
www.Twitter.com/TheGoAgency 
www.LinkedIn.com/company/the-go-agency 
www.Instagram.com/TheGoAgency