The Bulletproof Marketer

The Bulletproof Marketer is dedicated to helping business owners, marketing professionals, sales professionals, and everyone in between get the most out of the digital landscape - in order to drive leads, sales, and growth! Host Christopher Tompkins will get right to the point with the help of esteemed members of his extensive network - bringing their knowledge directly to you so you can learn more about numerous topics such as social media marketing, digital advertising, affiliate marketing, SEO, website design, email marketing, copywriting, animation, and so much more! Like the content of the show?  Visit Christopher’s firm, The Go! Agency, online for more helpful hints, tips, and downloads: http://www.GoSalesandMarketing.com

Episodes

Aug 22, 2025

27 min

You’ve got client wins, killer results, and happy customers but no case studies to prove it. Why? Because you're too busy, you hate bragging, and you’ve convinced yourself it's a “later” problem. Spoiler: it’s not.
Christopher Tompkins tackles one of marketing’s least sexy but most essential tools, the case study; and shows you how to make them easier, faster, and actually useful. No more soul-sucking wrap-up reports or chasing data from 6 months ago.
You’ll learn why real-time goal-setting is the only way to build case studies that close deals, what KPIs you should be tracking starting today, and how to turn weekly client updates into marketing ammo that actually converts.
This isn’t just about bragging rights, it’s about building proof, trust, and revenue. If you’ve been avoiding your case study backlog, this is your reality check (and your new strategy).
 
What’s Inside:
The real reason you never finish your case studies (and how to fix it)
Why building proof points forward is the smarter move
A weekly reporting system that turns data into sales tools
The design and content mistakes killing your case study engagement
How to turn a boring stat sheet into a narrative that sells
Subscribe now to The Bulletproof Marketer and follow Christopher on LinkedIn for no-fluff strategies that cut through the noise and actually move the needle.
For more tools and downloads, head to goagency.com.
 
Episode Highlights:
Welcome to the Marketing Reality Check [00:00]
Why Marketers Avoid Case Studies (and Why That’s a Problem) [03:10]
The Forward-Facing Fix: Build Case Studies While You Work [08:00]
Set Goals That Actually Feed Your Marketing [11:45]
How to Write Case Studies That Don’t Suck [18:20]
Bulletproof Takeaways: The Case Study Process That Works [23:00]
 
🔗 Resource Links
Stay connected and dive deeper:
Subscribe to The Bulletproof Marketer NewsletterGet weekly insights straight to your inbox — zero fluff, all strategy.https://gosalesandmarketing.com/bulletproof-marketer
Explore The Go! AgencyDiscover how we build bold marketing strategies that actually deliver.www.thegoagency.com
Follow The Bulletproof Marketer on LinkedInJoin the conversation, catch episode drops, and get behind-the-scenes takes.https://www.linkedin.com/company/the-bulletproof-marketer/
Connect with Christopher Tompkins on LinkedInThought leadership, unfiltered opinions, and daily digital insights.https://www.linkedin.com/in/chrisgomedia

Aug 22, 2025

27 min

Aug 15, 2025

41 min

Stop wasting time with LinkedIn bots and start building genuine connections that actually convert. Why automated outreach doesn’t cut it and how to create a LinkedIn strategy that delivers real results.
Christopher Tompkins is back with a no-fluff breakdown on how to organize your LinkedIn outreach like a pro, and why doing it the wrong way could leave you with nothing but a bunch of ignored connection requests and wasted opportunities.
In this episode, we’ll show you how to build a LinkedIn funnel that’s not only effective but also authentic, so you can start turning connections into conversations and real business growth. You’ll learn why the “spray and pray” approach is outdated and how to build a LinkedIn funnel that moves from cold connections to valuable leads. Discover the power of personalized outreach and how to scale without losing the human touch, plus get actionable Bulletproof Takeaways to maximize your LinkedIn results.
What’s Inside:
Why automated LinkedIn outreach isn’t the answer to your lead generation.
The 3 stages of building a successful LinkedIn funnel.
How to personalize your outreach without coming off like a robot.
Why you need to rethink automation in your outreach strategy.
Tips on keeping your LinkedIn strategy sustainable and scalable.
Ready to take your LinkedIn strategy to the next level?
Subscribe to The Bulletproof Marketer for more actionable insights and follow Christopher on LinkedIn for the latest tips and updates.
Don't forget to check out goagency.com for more resources and tools to enhance your marketing game.
Episode Highlights:
Introduction: Shifting Away from Automated Outreach [00:00]
The Death of the “Spray and Pray” Approach [05:15]
Building a Clear LinkedIn Funnel [10:00]
The Power of Personalized Outreach [15:30]
Scaling Without Losing the Human Touch [25:00]
Bulletproof Takeaways: Actionable Insights for LinkedIn Success [35:00]
 
🔗 Resource Links
Stay connected and dive deeper:
Subscribe to The Bulletproof Marketer NewsletterGet weekly insights straight to your inbox — zero fluff, all strategy.https://gosalesandmarketing.com/bulletproof-marketer
Explore The Go! AgencyDiscover how we build bold marketing strategies that actually deliver.www.thegoagency.com
Follow The Bulletproof Marketer on LinkedInJoin the conversation, catch episode drops, and get behind-the-scenes takes.https://www.linkedin.com/company/the-bulletproof-marketer/
Connect with Christopher Tompkins on LinkedInThought leadership, unfiltered opinions, and daily digital insights.https://www.linkedin.com/in/chrisgomedia

Aug 15, 2025

41 min

Aug 8, 2025

35 min

If you think dumping your to-do list into ChatGPT counts as a marketing plan, this episode’s about to call you out.
Christopher is back with a no-fluff walkthrough on how to actually organize your fall marketing without losing your mind, your momentum, or your messaging.
In this episode, he breaks down the essential building blocks of a smart Q4 marketing plan, including how to align objectives with deliverables, structure content across channels, and get your team (or solo brain) out of reactive chaos mode. If you've ever scrambled to post about a new award, last-minute campaign, or your CEO’s “brilliant” idea, this one's for you.
You’ll learn how to create a planning system that holds up under pressure, supports long-term strategy, and doesn’t crumble when a client throws a curveball at 4 p.m. on a Friday.
Plus: how to weigh your audiences, stretch your content further, and use AI after you think, not before.
 
What’s Inside:
Why dumping ideas into AI is not a strategy
The 4 elements every smart campaign map should include
How to budget time, not just dollars
The real reason your social engagement is tanking
Why a whiteboard and a Google Sheet still beat most apps
From the Episode:Marketing without a plan isn’t brave. It’s budget sabotage.If you’re still stuck in “we’ll figure it out next month” mode, this is your wake-up call.
Subscribe to The Bulletproof Marketer wherever you listen, and follow Christopher on LinkedIn for more direct-to-the-vein strategy.
Episode Highlights:
The Summer Slowdown Lie [01:00]
Goals First, Always [06:00]
Vehicles and Fuel: Mapping Channels and Messaging [08:00]
Target Audiences by Design, Not Default [13:00]
The Monthly Message Matrix [15:00]
When Curveballs Hit: Planning for the Unplanned [19:00]
Content Planning vs. Content Dumping [21:00]
Budget, Bandwidth & Bringing in Help [23:00]
Execution That Doesn’t Burn You Out [28:00]
 
🔗 Resource Links
Stay connected and dive deeper:
Subscribe to The Bulletproof Marketer NewsletterGet weekly insights straight to your inbox — zero fluff, all strategy.https://gosalesandmarketing.com/bulletproof-marketer
Explore The Go! AgencyDiscover how we build bold marketing strategies that actually deliver.www.thegoagency.com
Follow The Bulletproof Marketer on LinkedInJoin the conversation, catch episode drops, and get behind-the-scenes takes.https://www.linkedin.com/company/the-bulletproof-marketer/
Connect with Christopher Tompkins on LinkedInThought leadership, unfiltered opinions, and daily digital insights.https://www.linkedin.com/in/chrisgomedia

Aug 8, 2025

35 min

Aug 1, 2025

31 min

If you’re waiting until September to plan your fall marketing, this episode’s going to sting.
Christopher is back with a blunt-force reality check on why your Q4 strategy is already behind and what to do right now before it tanks your year-end performance.
In this episode, he’s ripping into the dangerous myth of the “summer slowdown,” the cost of calendar apathy, and the classic end-of-year chaos that marketers keep walking into like it’s their first rodeo. From meeting tardiness to last-minute campaigns, Christopher lays out the roadmap (and the red flags) for smart marketers who want to own Q4, not survive it.
You’ll learn how to audit your remaining budget, prep your marketing channels for lift-off, and avoid the internal bottlenecks that sabotage your strategy. Plus: what to do if your TikTok ads tank, your sales team ghosts the CRM, or your boss still thinks planning in August is “too early.”
 
 
What’s Inside:
Why your September brainstorm is three weeks too late
How to budget for success and surprise curveballs
The Q4 event strategy most teams forget to plan
The one marketing sin that will kill your reputation (hint: it’s got nothing to do with content)
How to bulletproof your campaigns now—so you can enjoy the holidays later
 
From the Episode:Fall isn’t coming—it’s already here.
If you’re still in vacation mode, this is your sign to wake up, log in, and get your shit together.
Subscribe to The Bulletproof Marketer wherever you listen, and connect with Christopher on LinkedIn for more ruthless marketing truths.
 
Episode Highlights:
Welcome + Why August Is the Most Underrated Month in Marketing [00:00]
RANT: Why Are People Still Late to Meetings? [03:00]
Summer Is Not “Slow”—You’re Just Not Planning Ahead [07:00]
Why 30-Day Thinking Will Destroy Your Q4 [09:45]
You Do Have the Data—You’re Just Not Using It [12:10]
The Marketing Avalanche Is Coming—Are You Ready? [14:00]
Event Season is a Resource Suck—Plan Accordingly [17:00]
Your Budget Isn’t Static—Start Treating It Like a Weapon [19:00]
Channels, Campaigns, and Chaos: What Needs a Q4 Refresh [21:00]
Objectives > Ideas: Get Honest About What Worked (and What Didn’t) [23:00]
Want Extra Credit? Start Planning for January, Too [26:00]
Final Soapbox: Plan Now or Panic Later [28:00]
 
🔗 Resource Links
Stay connected and dive deeper:
💥 Subscribe to The Bulletproof Marketer NewsletterGet weekly insights straight to your inbox — zero fluff, all strategy.https://gosalesandmarketing.com/bulletproof-marketer
🚀 Explore The Go! AgencyDiscover how we build bold marketing strategies that actually deliver.www.thegoagency.com
👥 Follow The Bulletproof Marketer on LinkedInJoin the conversation, catch episode drops, and get behind-the-scenes takes.https://www.linkedin.com/company/the-bulletproof-marketer/
🎙️ Connect with Christopher Tompkins on LinkedInThought leadership, unfiltered opinions, and daily digital insights.https://www.linkedin.com/in/chrisgomedia

Aug 1, 2025

31 min

Jul 25, 2025

39 min

If you think email marketing is just “set it and forget it,” this episode is going to hurt a little.
Christopher is back with a scalpel and he’s dissecting what’s wrong with your email marketing program and how to stop bleeding leads before Q4 hits.
In this episode, he’s walking you through the email marketing autopsy: from bloated master lists and lifeless automations to fluffy content that lands in the trash faster than a Times Square flyer. A breakdown of what most brands get wrong and what needs to change now—to turn your email list into a conversion engine (not a dead weight in your CRM).
You'll learn how to clean up your lists, structure KPIs that actually mean something, create campaigns that resonate, and set up automations that work while you're sleeping (not against you). Plus, he breaks down what email programs are worth the investment, and why “free” is probably costing you conversions.
 
What’s Inside:
The one list mistake sabotaging your segmentation
Why most “lead goals” are fluff without strategic KPIs
How to segment without surveys (and still stay relevant)
Automation flows every brand should have in place
The tool you should immediately steal from your competitors
 
From the Episode:Email marketing isn’t dead, your strategy is.
If you’re tired of seeing zero ROI from your email list, this is your wake-up call.
 
Subscribe to The Bulletproof Marketer wherever you listen, and connect with Christopher on LinkedIn for more no-fluff insights.
 
Episode Highlights:
Intro & Listener Call-Out [00:00]
The Core Problem: Misaligned Goals & Messy Execution [04:30]
How to Audit Your Email Marketing Program [10:00]
The List Mistake That’s Killing Your Campaigns [16:30]
Why “Just Get It Out” Is Ruining Your Q4 Strategy [21:15]
E-Commerce Gold: Abandoned Cart Flows & List Growth [23:00]
Smarter Segmentation Without a Survey [27:15]
Campaign Metrics That Actually Matter [29:30]
Automations, Abandonment, and Missed Revenue [33:45]
Content That Converts Starts with Pain Points [35:00]
Tool Spotlight: MailCharts [36:45]
Bulletproof Takeaways [37:45]
 
🔗 Resource Links
Stay connected and dive deeper:
💥 Subscribe to The Bulletproof Marketer NewsletterGet weekly insights straight to your inbox — zero fluff, all strategy.https://gosalesandmarketing.com/bulletproof-marketer
🚀 Explore The Go! AgencyDiscover how we build bold marketing strategies that actually deliver.www.thegoagency.com
👥 Follow The Bulletproof Marketer on LinkedInJoin the conversation, catch episode drops, and get behind-the-scenes takes.https://www.linkedin.com/company/the-bulletproof-marketer/
🎙️ Connect with Christopher Tompkins on LinkedInThought leadership, unfiltered opinions, and daily digital insights.https://www.linkedin.com/in/chrisgomedia

Jul 25, 2025

39 min

Jul 18, 2025

36 min

If you think building a custom GPT is just clicking a few buttons and uploading whatever docs are lying around… this episode is your wake-up call.
Christopher’s back—and this time, he’s breaking down the real prep work that needs to happen before you even think about launching your own AI assistant. Because here's the truth: AI isn’t magic. If your data’s a mess, your output will be worse. (And if you're still skimming AI responses instead of reviewing them? You're asking for a marketing disaster.)
In this episode, you’ll learn what actually goes into building an effective AI tool—from knowing your objectives to structuring data properly to avoiding the skimming trap that kills results. Whether you're a marketer trying to speed up content, a business leader exploring GPTs, or just someone who’s tired of generic, inaccurate AI output, this is your no-BS guide to doing it right.
Christopher also drops some spicy observations about the sudden influx of “AI experts” (hint: they were in real estate last year), and calls out the hype from the snake oil sales crowd.
 
What’s Inside:
Why most custom GPTs suck—and how to make sure yours doesn’t
The most prominent mistake marketers make when uploading data (and how to fix it)
How to avoid the skim-and-send syndrome that's sabotaging your results
A behind-the-scenes look at Christopher’s process for prompt refinement
The unsexy but essential truth about planning, testing, and revising AI tools
From the Episode:
“Fast isn’t the goal. Accurate is. If you don’t take the time to get your data right, your AI output is just dressed-up garbage.”
If you’re serious about using AI to elevate—not dilute—your marketing, this episode will give you the real talk and tactical steps to get started the right way.
 
Subscribe to The Bulletproof Marketer wherever you listen, and connect with Christopher on LinkedIn for more no-fluff insights.
 
Episode Highlights:
Welcome to the Chaos (and the Clarity) [00:00]
Déjà Vu: Why AI Feels a Lot Like the Early Social Media Boom [04:55]
Snake Oil Salesmen in the AI Gold Rush [07:40]
Custom GPTs: What They Are and Why They Matter [08:45]
Fast ≠ Good: The Skim-and-Ship Syndrome [11:00]
Garbage In, Garbage Out: The Hard Truth [13:30]
Before You Build: Know Your Objective [16:00]
FAQ GPT Fail: A Real-World Example [18:40]
Your AI Needs to Know You [20:30]
Building It Like You’d Onboard an Employee [22:15]
The #1 Mistake: Skimming Output [23:00]
Christopher’s Fix: The Bold & Revise Method [24:10]
Team Testing: Get a Second Set of Eyes [26:20]
Context Is Everything: Why 20 Files Won’t Cut It If They’re Random [28:00]
Use AI to Stretch Your Brain, Not Replace It [31:00]
Pro Tip: Combine Case Studies & Save File Slots [34:15]
Your Custom GPT Game Plan: Step by Step [36:00]
Final Thoughts: It’s Not Sexy, But It’s Smart [38:45]
 
🔗 Resource Links
Stay connected and dive deeper:
💥 Subscribe to The Bulletproof Marketer NewsletterGet weekly insights straight to your inbox — zero fluff, all strategy.https://gosalesandmarketing.com/bulletproof-marketer
🚀 Explore The Go! AgencyDiscover how we build bold marketing strategies that actually deliver.www.thegoagency.com
👥 Follow The Bulletproof Marketer on LinkedInJoin the conversation, catch episode drops, and get behind-the-scenes takes.https://www.linkedin.com/company/the-bulletproof-marketer/
🎙️ Connect with Christopher Tompkins on LinkedInThought leadership, unfiltered opinions, and daily digital insights.https://www.linkedin.com/in/chrisgomedia
 

Jul 18, 2025

36 min

Jul 11, 2025

36 min

 
If you think showing up to a conference with a fishbowl, a giveaway, and zero game plan still works, this episode is your reality check.
Christopher’s back—and this time he’s unpacking the real ROI of event marketing (spoiler: it’s not in how many branded pens you hand out). Whether you're walking a trade show floor, manning a booth, or prepping your CEO for a keynote, this episode walks you through how to actually make conferences convert.
You’ll learn how to stop treating events like expensive visibility plays and start turning them into lead-gen machines—without blowing your budget or burning out your sales team. Christopher covers everything from pre-event outreach using LinkedIn Sales Navigator, to smart on-site engagement tactics, to what 99% of marketers forget post-event (and why that’s killing your ROI).
What’s Inside:
How to craft a magnetic conference angle (and why “free LEGO sets” won’t cut it)
The cold hard truth about email lists, badge scans, and why most event follow-ups fail
Strategic LinkedIn outreach that warms up leads before you even land
What to say at the booth that doesn’t sound like a pitch deck in human form
Why your post-event reflection should be as detailed as your dinner party recap
The exact plan to stop wasting money and start building momentum before, during, and after the show
From the Episode:Exposure without engagement isn’t marketing—it’s just travel.
If you're tired of conferences being a budget line with zero payback, this is the episode to rewrite your event strategy and make every trip count.
Need more brutal marketing truths and tactical brilliance?Subscribe to The Bulletproof Marketer wherever you get your podcasts.
 
Episode Highlights:
Welcome to Conference Season (and the chaos that comes with it) [00:00]
The Costly Myth: Exposure ≠ Engagement [02:45]
The Real First Step: Know Your Angle [05:30]
Pre-Conference Power Moves (LinkedIn Edition) [09:15]
The Sales Navigator Blueprint [17:50]
Your Old Email List Isn’t Dead… Yet [20:40]
Why No One Follows Up (and Why You Must) [24:45]
On-Site Strategy That Doesn’t Suck [27:00]
QR Codes, Giveaways, and Real Engagement [32:15]
Post-Conference Follow-Up: Do It. Do It Fast. [35:45]
Reflect, Adjust, Repeat [37:30]
 
🔗 Resource Links
Stay connected and dive deeper:
💥 Subscribe to The Bulletproof Marketer NewsletterGet weekly insights straight to your inbox — zero fluff, all strategy.https://gosalesandmarketing.com/bulletproof-marketer
🚀 Explore The Go! AgencyDiscover how we build bold marketing strategies that actually deliver.www.thegoagency.com
👥 Follow The Bulletproof Marketer on LinkedInJoin the conversation, catch episode drops, and get behind-the-scenes takes.https://www.linkedin.com/company/the-bulletproof-marketer/
🎙️ Connect with Christopher Tompkins on LinkedInThought leadership, unfiltered opinions, and daily digital insights.https://www.linkedin.com/in/chrisgomedia

Jul 11, 2025

36 min

Jul 4, 2025

42 min

If you're still treating AI like a shortcut and LinkedIn Sales Navigator like an overpriced address book, this episode is your wake-up call.
Christopher’s back, and he’s pulling no punches. He’s diving into the myths marketers cling to about AI—and torching them. This episode is your go-to for building an AI workflow that doesn’t suck, writing smarter prompts, and repurposing your best content for new, hyper-targeted audiences.
And just when you think it’s all AI all day, he pivots into Sales Navigator—explaining how to actually use it for modern B2B marketing (hint: it’s not for spamming 500 people with “Let’s connect” messages). 
What’s Inside:
Why AI won’t save you if you’re lazy—or clueless about prompting
How to retrain your content to hit different audiences with precision
The underrated genius of using Claude and Perplexity (with receipts)
Sales Navigator tips that actually work (no, seriously)
Why your “great post!” comments make you look like a rookie—and how to do it right
Daily engagement strategies that turn LinkedIn into your secret deal flow channel
Pro Tip From the Episode:If you’re not sorting by “active in the last 30 days” on Sales Navigator, you’re basically talking to ghosts.
This episode is not about hacks. It’s about habits.
If you’re ready to level up your AI integration, rewrite your sales engagement playbook, and stop sounding like every other marketer on LinkedIn—press play.
Need more bold truths and smarter strategy?
Subscribe to The Bulletproof Marketer wherever you get your podcasts.
 
Episode Highlights:
Welcome & What’s Coming Up [00:00]
AI ≠ Genie in a Bottle [03:00]
Train Your AI Like a New Hire [05:00]
Perplexity & Claude: The Research Power Duo [06:30]
The Magic of Repurposing Content with AI [09:00]
Stop Spray & Pray. Start Hyper-Specific [15:00]
Switching Gears: LinkedIn Sales Navigator 101 [18:00]
Account-Based Marketing & Smart List Building [21:00]
The Goldmine: Engaging with List Members [27:00]
Comment Like a Human, Not a Sales Bot [30:00]
Don’t Just Add—Engage Daily [33:00]
Turn Posts Into Market Intel [38:00]
 
🔗 Resource Links
Stay connected and dive deeper:
💥 Subscribe to The Bulletproof Marketer NewsletterGet weekly insights straight to your inbox — zero fluff, all strategy.https://gosalesandmarketing.com/bulletproof-marketer
🚀 Explore The Go! AgencyDiscover how we build bold marketing strategies that actually deliver.www.thegoagency.com
👥 Follow The Bulletproof Marketer on LinkedInJoin the conversation, catch episode drops, and get behind-the-scenes takes.https://www.linkedin.com/company/the-bulletproof-marketer/
🎙️ Connect with Christopher Tompkins on LinkedInThought leadership, unfiltered opinions, and daily digital insights.https://www.linkedin.com/in/chrisgomedia

Jul 4, 2025

42 min

Jun 27, 2025

40 min

AI isn’t just a buzzword—it’s the secret weapon that could skyrocket your marketing efficiency, but only if you know how to wield it properly. In this no-nonsense episode, Christopher shatters the misconception that AI is a plug-and-play solution. Instead, he reveals how to treat your AI like a trainable intern and ensure it actually delivers results that align with your brand.
 
From crafting ultra-specific prompts that get you results fast to rethinking how you train and direct AI to meet your unique needs, this episode is packed with practical insights. Plus, Christopher shares his AI productivity tips that go beyond basic commands and will leave you wondering why you haven’t been using these strategies already. Trust us, if you want to get ahead of the AI curve, this is the episode you can’t afford to miss.
 
What’s inside:
Why treating AI like a magic solution is a fast track to failure
How to train your AI tools to work for your brand—not the masses
The key to writing smarter, faster, and with more precision—no shortcuts, just strategy
Why most marketers fail with AI (and how to avoid those rookie mistakes)
 
This isn’t just about using AI; it’s about mastering it.
Christopher gives you the no-nonsense playbook for turning AI into your marketing powerhouse—minus the guesswork, plus all the results.
If you’re ready to make AI your secret weapon instead of your crutch, hit play. Your marketing game just leveled up.
 
Episode Highlights:
Introduction: AI's Power in Marketing [00:00]
The AI Myth: It’s Not a Magic Fix [02:00]
Treat AI Like an Intern, Not a Genius [05:00]
Crafting the Perfect Prompt: Don’t Just Ask—Train [08:00]
AI as a Collaborative Tool [12:00]
Real-World AI Applications: Content Creation & Research [15:00]
AI’s Growing Pains: Feedback and Iteration [18:00]
Diversifying AI Tools: Don’t Put All Your Eggs in One Basket [22:00]
The Key to Long-Term AI Success: Consistency and Patience [26:00]
 
🔗 Resource Links
Stay connected and dive deeper:
💥 Subscribe to The Bulletproof Marketer NewsletterGet weekly insights straight to your inbox — zero fluff, all strategy.https://gosalesandmarketing.com/bulletproof-marketer
🚀 Explore The Go! AgencyDiscover how we build bold marketing strategies that actually deliver.www.thegoagency.com
👥 Follow The Bulletproof Marketer on LinkedInJoin the conversation, catch episode drops, and get behind-the-scenes takes.https://www.linkedin.com/company/the-bulletproof-marketer/
🎙️ Connect with Christopher Tompkins on LinkedInThought leadership, unfiltered opinions, and daily digital insights.https://www.linkedin.com/in/chrisgomedia

Jun 27, 2025

40 min

Jun 20, 2025

38 min

LinkedIn isn’t just for job seekers anymore—and if you're still treating it that way, you're already 10 steps behind. In this no-holds-barred episode, Christopher bulldozes through outdated perceptions of LinkedIn and drops three underutilized tactics that actually move the needle.
From redefining how to treat LinkedIn groups to utilizing events for genuine networking, to exploring the brand-new LinkedIn Services Marketplace, this episode is packed with tactical gold. Plus, Christopher shares his top AI productivity hack—because no, it’s not just about asking ChatGPT to “write a caption.”
 
What’s inside:
Why Facebook-first strategies are the most enormous red flag in B2B
How to treat LinkedIn like a real-world networking event (no more digital cold-calling nonsense)
3 powerful LinkedIn levers you're probably NOT using:
Groups — not dead, just misunderstood. Learn how to find the right ones, post with relevance, and turn niche convos into targeted visibility.
Events — use them to pre-network, post-network, and position yourself as the expert before anyone even hits the expo floor.
LinkedIn Services Marketplace — still under the radar, but already generating leads and closed deals for Christopher. Yes, really.
Forget the “just post more” advice. This episode is your LinkedIn reality check. Chris unpacks the overlooked tools that actually move the needle—no hype, no hacks, just strategy that converts.
If you’re done playing it safe and ready to make LinkedIn work like a channel, not a chore, this is your sign.
🎧 Hit play. Your most brilliant marketing move of the week begins here.
 
Episode Highlights:
Intro [00:00]
The Power of LinkedIn: Not Just for Recruitment [00:03]
LinkedIn as a Networking Event [00:05]
Fresh Takes on LinkedIn [00:07]
LinkedIn Groups: The Overlooked Powerhouse [00:12]
LinkedIn Events: The Secret Networking Goldmine [00:16]
The LinkedIn Services Marketplace [00:20]
AI Prompting: A Game-Changer [00:24]
Bulletproof Takeaways [00:28]
 
🔗 Resource Links
Stay connected and dive deeper:
💥 Subscribe to The Bulletproof Marketer NewsletterGet weekly insights straight to your inbox — zero fluff, all strategy.https://gosalesandmarketing.com/bulletproof-marketer
🚀 Explore The Go! AgencyDiscover how we build bold marketing strategies that actually deliver.www.thegoagency.com
👥 Follow The Bulletproof Marketer on LinkedInJoin the conversation, catch episode drops, and get behind-the-scenes takes.https://www.linkedin.com/company/the-bulletproof-marketer/
🎙️ Connect with Christopher Tompkins on LinkedInThought leadership, unfiltered opinions, and daily digital insights.https://www.linkedin.com/in/chrisgomedia
 

Jun 20, 2025

38 min

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