The Bulletproof Marketer

Category of One with Nida Leardprasopsuk

All brands and entrepreneurs aspire to be the top-dog in their industry, but few can get to the holy grail of brand recognition: the category of one. On this week’s episode, we’ve got top-tier business consultant, mindset coach, and former Fortune 500 executive Nida Leardprasopsuk to tell us how she takes rising entrepreneurs and puts them in a league of their own.
Nida is the author of the One to Millions Entrepreneur and host of the One to Millions Entrepreneur Podcast show. She also has a master’s and bachelor’s degree in Business and Marketing and is currently pursuing her PhD in Social Psychology. With her proprietary system, the Genius OffersTM, Nida helps entrepreneurs discover the X-factor
that sets their business apart from the rest. She helps her clients uncover theirclients’ hidden problems and creatively and strategically works with them to findbetter solutions.
---
Connect with The Social Marketing Academy:
www.Twitter.com/GoSocialAcademy 
https://Apple.co/2KnGM8Z
---
Connect with Christopher Tompkins:
www.Twitter.com/chrisgoagency 
www.Linkedin.com/in/chrisgomedia/ 
---
Connect with Nida Leardprasopsuk :
Instagram - https://www.instagram.com/nidaleard/
LinkedIn - https://www.linkedin.com/in/nida-leardprasopsuk-71b9ba147/ 
---
The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
www.GoSalesAndMarketing.com 
www.Facebook.com/TheGoAgency 
www.Twitter.com/TheGoAgency 
www.LinkedIn.com/company/the-go-agency 
www.Instagram.com/TheGoAgency
 

01 - Meet the Hype Busters: Behind the Screens with April & Chris

Welcome to Hype Busters! Get to know your hosts Christopher Tompkins and April Margulies in our first-ever episode of the show, as they deliver a much-needed dose of “real talk” on the latest news and trends in strategic communications. This week, they’re welcoming guest Raúl González Acuña, a self-described serial entrepreneur and the CEO & founder of RGA Engineering International, to discuss his experience as a founder and his work in Venezuela to provide clean drinking water for local communities. Chris and April also assess the wisdom of Tesla’s PR-free communications approach, and make the call on whether Kim Kardashian’s latest editing fail was a Cash or Trash. 
Today’s “BREAKING NEWS”: https://www.barrons.com/articles/tesla-elon-musk-pr-51619974884  
More on our “Cash or Trash?” segment: https://www.teenvogue.com/story/kim-kardashian-skims-ad-video-fail-scandal
Learn more about Raul’s projects here: https://rga-ip.com/ 
April is the president and founder of Trust Relations, a fast-growing and virtual PR agency. 
Learn more about Trust Relations at https://www.trustrelations.agency/.
Christopher Tompkins is the CEO and head strategist at The Go! Agency, a digital marketing firm.
Learn more about The Go! Agency at https://gosalesandmarketing.com/.

Social Media Campaigns with Alex Gold

When you bring your brand to the digital space, there’s a lot to consider. How do you get your brand discovered on social media? What kind of creative work goes into that transition? What sort of ROI can you expect? This week, Alex Gold of Del Oro Media shares the need-to-knows of going digital with your brand.
Alex is a seasoned veteran in social media and digital marketing, who brings to the table a wealth of strategic and operational insights. From his time at Nickelodeon working on amazing IPs like SpongeBob and TMNT to his days in the music industry collaborating with incredible artists like Fishbone, Slightly Stoopid, and Iration. Alex founded Del Oro Media Agency in the summer of 2019. Alex holds a Master’s degree in Strategic Public Relations from University of Southern California, and a Bachelor’s degree in Business Administration from California State University, San Marcos.
---
Connect with The Social Marketing Academy:
www.Twitter.com/GoSocialAcademy 
https://Apple.co/2KnGM8Z
---
Connect with Christopher Tompkins:
www.Twitter.com/chrisgoagency 
www.Linkedin.com/in/chrisgomedia/ 
---
Connect with Alex Gold and Del Oro Media:
https://facebook.com/deloromediaagency
http://twitter.com/deloromedia
https://www.linkedin.com/company/del-oro-media
https://instagram.com/deloromedia
---
The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
www.GoSalesAndMarketing.com 
www.Facebook.com/TheGoAgency 
www.Twitter.com/TheGoAgency 
www.LinkedIn.com/company/the-go-agency 
www.Instagram.com/TheGoAgency

Entrepreneurship and Strategy with Rob te Braake

Before you can run a successful campaign, you need a business supported by solid strategy and capital. On this week’s show, we have serial entrepreneur Rob te Braake on to talk about making it all possible.
Rob is a Dutch serial entrepreneur with 10+ years experience. Started in banking in the Netherlands, co-founded a technology & investment firm based in Beijing, China and has guided dozens of digital companies as Financial advisor. He holds Masters degrees in Finance and Strategy.
---
Connect with The Social Marketing Academy:
www.Twitter.com/GoSocialAcademy 
https://Apple.co/2KnGM8Z
---
Connect with Christopher Tompkins:
www.Twitter.com/chrisgoagency 
www.Linkedin.com/in/chrisgomedia/ 
---
Connect with Rob te Braake and Insight Matters:
Website: https://financeinsightmatters.com/
LinkedIn: https://www.linkedin.com/in/rob-te-braake/ 
LinkedIn: https://www.linkedin.com/company/insightmatters/
---
The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
www.GoSalesAndMarketing.com 
www.Facebook.com/TheGoAgency 
www.Twitter.com/TheGoAgency 
www.LinkedIn.com/company/the-go-agency 
www.Instagram.com/TheGoAgency

Reputation Management with Paul Cohen

Our special guest for this week is Paul Cohen, a PR wunderkind with more than two decades of experience in reputation management, media relations, brand development and crisis communications. 
Paul was named in PRWeek’s “40 Under 40” list and has been a key member of teams that have all major industry awards, including Silver Anvil, PRWeek (US and Asia-Pacific), CIPRA Gold Sabre, Cannes Lions finalist, and PRSA New York Big Apple. He serves on the advisory board for the International Center for Journalists and served as a Director of the Council of Public Relations Firms of Hong Kong. He earned a BA with highest honors in comparative literature from the University of Michigan. 
Listen in!
---
Connect with The Social Marketing Academy:
www.Twitter.com/GoSocialAcademy 
https://Apple.co/2KnGM8Z
---
Connect with Christopher Tompkins:
www.Twitter.com/chrisgoagency 
www.Linkedin.com/in/chrisgomedia/ 
---
Connect with Paul Cohen and Milk & Honey PR:
www.facebook.com/milkandhoneypr
twitter.com/MilkHoneyPR
www.twitter.com/paul_cohen1   
www.linkedin.com/in/paul-cohen-/ 
---
The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
www.GoSalesAndMarketing.com 
www.Facebook.com/TheGoAgency 
www.Twitter.com/TheGoAgency 
www.LinkedIn.com/company/the-go-agency 
www.Instagram.com/TheGoAgency

PR: The Real Story with Ilana Zalika

What do you get when you connect with a PR agent? Can they really take your business to the next level, or are you throwing money away hoping for the ever-elusive “exposure”? On this week’s episode, I welcome PR vet Ilana Zalika to give us the inside scoop on public relations.
Ilana is CEO & founder of Resound Marketing, with more than 20 years of experience helping B2B and consumer brands navigate the world of PR and marketing within food and beverage, health and wellness, toys and games, enterprise tech, and more. 
---
Connect with The Social Marketing Academy:
www.Twitter.com/GoSocialAcademy 
https://Apple.co/2KnGM8Z
---
Connect with Christopher Tompkins:
www.Twitter.com/chrisgoagency 
www.Linkedin.com/in/chrisgomedia/ 
---
Connect with Ilana Zalika and Resound Marketing:
www.linkedin.com/company/resound-marketing
www.Twitter.com/resoundagency
www.Instagram.com/resoundagency 
www.Facebook.com/resoundmarketing  
---
The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
www.GoSalesAndMarketing.com 
www.Facebook.com/TheGoAgency 
www.Twitter.com/TheGoAgency 
www.LinkedIn.com/company/the-go-agency 
www.Instagram.com/TheGoAgency

Growth in Podcasting with Luis Ryan Diaz

How to begin and grow your podcast are the looming questions that keep most people from even starting one. How can you keep you show up and running and avoid the mistakes that so many new podcasters fall into? On this week’s show, we welcome Luis Ryan Diaz for advice on dominating the increasingly competitive podcast market.
Founder of Podcast Domination and Author of How To Get Your First 100,000 Downloads in 100 Days. Luis has launched and consulted for over 60 podcasts and helped his clients generate over 6.5 Million Downloads. He’s helped some of the most well-known entrepreneurs and personal brands online build their podcast from NFL athletes, Olympic medalists, nine-figure entrepreneurs, venture capitalists, and many more thought leaders across a dozen or more industries. 
Tune in!
---
Connect with The Social Marketing Academy:
www.Twitter.com/GoSocialAcademy 
https://Apple.co/2KnGM8Z
---
Connect with Christopher Tompkins:
www.Twitter.com/chrisgoagency 
www.Linkedin.com/in/chrisgomedia/ 
---
Connect with Luis Ryan Diaz and Podcast Domination:
Website: podcastdomination.co
Facebook: https://www.facebook.com/luisryan4
Instagram: https://www.instagram.com/luisryandiaz/
LinkedIn: https://www.linkedin.com/in/luisdiaz-danlok/
---
The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
www.GoSalesAndMarketing.com 
www.Facebook.com/TheGoAgency 
www.Twitter.com/TheGoAgency 
www.LinkedIn.com/company/the-go-agency 
www.Instagram.com/TheGoAgency

All Things AI with Vance Reavie

AI is the future for a lot of industries—but is that going to be more of a help or a hindrance? Will it maximize efficiency at the cost of our creativity? Entrepreneur Vance Reavie stopped by the podcast to talk about all things AI. 
Vance Reavie is a serial entrepreneur with over 20 years experience in the tech and marketing sector. His superhero skill is bridging the needs of marketing, sales, and other client-facing teams with the tech and engineering teams to find fit for purpose solutions. Vance’s first business was a web design and development company founded in 1999 in Wellington NZ, and sold at the 2000 tech boom peak. Since then he has gone on to create a highly-profitable web hosting company and an e-commerce transaction management business. Vance is a contributor to Forbes, writing on marketing and AI. In his spare time, he surfs, runs, cooks, travels and spends as much time with his rescue dogs as possible!
---
Connect with The Social Marketing Academy:
www.Twitter.com/GoSocialAcademy 
https://Apple.co/2KnGM8Z
---
Connect with Christopher Tompkins:
www.Twitter.com/chrisgoagency 
www.Linkedin.com/in/chrisgomedia/ 
---
Connect with Vance Reavie:
linkedin.com/in/vance-reavie/
twitter.com/VanceReavie
facebook.com/vance.reavie
---
The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
www.GoSalesAndMarketing.com 
www.Facebook.com/TheGoAgency 
www.Twitter.com/TheGoAgency 
www.LinkedIn.com/company/the-go-agency 
www.Instagram.com/TheGoAgency

Online Learning with Panos Siozos

You can’t overstate the value of an education. So, marketing an online learning tool seems like a breeze, right? On today's episode, we welcome ed tech expert Panos Siozos to the program to talk about how a solid marketing campaign has fueled his company, LearnWorlds.
Panos Siozos is the co-founder and CEO of LearnWorlds. He has a Ph.D. in Educational Technology, researching and designing e-learning applications for over 20 years. Panos has extensive work experience as a software engineer, e-learning researcher, and science educator. Before launching LearnWorlds with his two co-founders, Panos was working in the European Parliament as a policy adviser for research and innovation. He loves mountaineering, photography, and traveling.
---
Connect with The Social Marketing Academy:
www.Twitter.com/GoSocialAcademy 
https://Apple.co/2KnGM8Z
---
Connect with Christopher Tompkins:
www.Twitter.com/chrisgoagency 
www.Linkedin.com/in/chrisgomedia/ 
---
Connect with Panos Siozos and LearnWorlds:
https://www.facebook.com/learnWorldsCo
https://twitter.com/learnworlds  
https://www.linkedin.com/company/learnworlds
---
The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
www.GoSalesAndMarketing.com 
www.Facebook.com/TheGoAgency 
www.Twitter.com/TheGoAgency 
www.LinkedIn.com/company/the-go-agency 
www.Instagram.com/TheGoAgency

Stepping Up Your PR

What can a PR professional tell you about your marketing strategy? Probably a lot! PR pros know their clients inside and out and know when they’re ready for the big leagues. This week, we welcome April Margulies of Trust Relations to talk about her journey into PR, common mistakes, and industry newcomers.
As a journalist-turned-PR practitioner, April has more than 19 years of industry experience. She has worked at the world's best agencies in New York City, including Weber Shandwick, Edelman, Rubenstein Public Relations and Spong, and has represented clients across numerous industries, from Fortune 100 companies to startups.
---
Connect with The Social Marketing Academy:
www.Twitter.com/GoSocialAcademy 
https://Apple.co/2KnGM8Z
---
Connect with Christopher Tompkins:
www.Twitter.com/chrisgoagency 
www.Linkedin.com/in/chrisgomedia/ 
---
Connect with April Margulies and Trust Relations:
www.TrustRelations.agency
https://www.facebook.com/trustrelations
https://twitter.com/aprilmargulies
https://twitter.com/TrustPRelations
https://www.linkedin.com/in/aprilwhitetrustrelations/
https://www.linkedin.com/company/trustrelations/
https://www.instagram.com/trustrelations/
https://www.instagram.com/april_margulies/
www.TrustRelations.agency
---
The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
www.GoSalesAndMarketing.com 
www.Facebook.com/TheGoAgency 
www.Twitter.com/TheGoAgency 
www.LinkedIn.com/company/the-go-agency 
www.Instagram.com/TheGoAgency