The Bulletproof Marketer

Finding Your Team: How to Ensure Social Media Marketing Success for Your Company

Having a social media startegy is one thing, but have having the correct team in place to deliver results is another.  In this episode of The Social Marketing Academy, host Christopher Tompkins will share his experiences on formulating a strong social media marketing team that will help execute a winning social media marketing strategy.  Whether you are doing the work in-house or outourcing, this episode will give you the tools and insight to make the right moves fast and cost-effectively.
Are you marketing your business on Facebook?  Does you Facebook Page make the grade?  Try our free Facebook Grader by clicking here!

Target Acquired: Tips for Finding Your Social Media Audience

On your mark . . . . Get set . . . . WAIT!
I have seen so many marketing campaigns that feel like a pee-wee track meet: they are hastily organized, poorly attended, and all hell breaks loose at the sound of the starting pistol.
Too much money, time, and effort are wasted marketing the wrong message to the wrong audience. In fact, you've probably done it yourself.
"That's impossible!" You say. "We hired the best copywriters to create persuasive content! Our design team made stunning visuals! And the videos were so expensive, they had to be good! But we didn't see any return on our investment!"
You are frustrated and exhausted. "This was the absolutely perfect campaign!" You ask, "where did we go wrong?"
Well, I hate to tell you, but at the very beginning, my friend. When you planned that campaign, did you think about your target consumers or clients?
In this episode of The Social Marketing Academy, host Christopher Tompkins gives you the direct truth on how to begin to develop your perfect target audience based on your paying clients and customers, how to create killer buyer profiles and lots more!
Do you market your company on Facebook?  Does your Facebook Page make the grade?  Try our free Facebook Page Grader by clicking here!

Holidazed and Confused: Your Holiday Marketing Checklist

As the summer draws to an end, the kids go back to school, adults pack away their summer wardrobes, and everyone begins to settle back into the hectic autumn schedules. 
But something seems . . . wrong.
It's barely September, but suddenly we see Halloween decorations everywhere. Thanksgiving-themed wreaths abound. Turkeys and Santas have begun rearing their ugly heads! It's bad enough that holiday decorations are on display before the leaves change, but why are Christmas trees already 25% off???
Well folks, 'tis the season to commiserate about how annoying it is that the holidays are stretched out just a little bit longer--and start a little bit earlier--each year. 
Tune into this episode of The Social Marketing Academy and let host Christopher Tompkins share his insider tips on how to craft the most perfect social media marketing strategy to bolster YOUR holiday bottom line!
 Are you marketing on Facebook?  Not sure if you page is making the grade?  Get a free analysis of your Facebook Page by clicking here!

Facebook Advertising: Building the Perfect Market for Retargeting

In this episode of The Social Marketing Academy, host Christopher Tompkins dives deep into the more complex side of Facebook Advertising.  In particular, Facebook Retargeting.  Christopher explains the importance of these retargeting audiences, what retargeting is, and how you can get started to begin reaping the benefits for your business NOW!  Not to be missed!

Social Media Advertising: The Grease for Your Social Media Wheel

In this episode of The Social Marketing Academy, host Christopher Tompkins pulls you in for a personal chat about the importance of social media advertising to your business and overall online success.  He shares his top five reasons for diving into social media advertising as well as revealing some insider tips and tactics that he has successfully implemented for his clients at The Go! Agency.

Where Are Your Visuals? Why You Need People to See Your Company’s Story

In this episode of The Social Marketing Academy, host Christopher Tompkins ventures into the wonderful world of visual storytelling and reveals the reasons why you need to get visual or get prepared to be left behind.  Stay tuned to the end where he shares a great insider tip to getting started with visuals quickly without any design experience. 

Key Performance Indicators: The Missing Secret to Your Company’s Success?

On this episode of The Social Marketing Academy, host Christopher Tompkins dives into the importance of identifying and tracking KPIs or Key Performance Indicators.  He shares lots of reasons why you need to identify these as well as tips to track your success more effectively!

Paid Content on Social Media: Should you pay to boost your content?

Christopher Tompkins, CEO of The Go! Agency discusses paid content on Facebook and social media.
He sits down with Marketing Assistant, Dan, to touch on the topics of:
What is content?The trend of paid content getting more and more popular. Why is it getting popular?Whether businesses should be paying to boost their content on social media.Our Top 3 tips for attracting a crowd on Twitter.
Music provided by Podington Bear under a CC license.

Creating Facebook Audiences

In this episode of the Social Marketing Academy, Chris and Daniel talk about target audiences in advertising.
Dan starts off by giving a short history of target audiences and when they became popular, he then moves on to talk about target audiences in the context of Facebook audiences.
This includes a discussion of the different options given by Facebook for audience creation.
Chris then shows us how to come up with an audience for a number of products.

Are Facebook Ads Effective?

Christopher Tompkins, CEO of The Go! Agency discusses Facebook Ads, why they're effective for businesses both big and small and how they can best be used.
He's joined by Dan, The Go! Agency's Marketing Assistant as they hit on the topics of audiences, Facebook remarketing and what gets us excited about Facebook Ads.
Music provided by Podington Bear under a CC license.