Getting Technical with Wendy Covey

What mistakes do technical companies make when crafting messages? How do technical customers and buyers respond to content? For this episode, we’re getting down to business and talking technical with technical marketing leader and CEO Wendy Covey. Wendy Covey is the author of Content Marketing, Engineered, one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America...and she holds a Texas fishing record. Over the last 20 years, Wendy and her team at TREW Marketing have helped hundreds of engineering and technology companies build trust and fill their pipelines using compelling technical content. Listen now! --- Connect with The Social Marketing Academy: www.Twitter.com/GoSocialAcademy  https://Apple.co/2KnGM8Z --- Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency  www.Linkedin.com/in/chrisgomedia/  --- Connect with Wendy Covey and TREW Marketing: trewmarketing.com https://www.linkedin.com/in/wendycovey   --- The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below: www.GoSalesAndMarketing.com  www.Facebook.com/TheGoAgency  www.Twitter.com/TheGoAgency  www.LinkedIn.com/company/the-go-agency  www.Instagram.com/TheGoAgency